Leave it to Dyson to reinvent the toothbrush. The CameraJet, announced September 1, 2026 at IFA and priced at $499, is an electric toothbrush with a camera barely a millimetre across embedded in the brush head — and it watches your teeth while you brush.
Gap Optical Targeting, Explained
The 100,000-pixel macro camera captures around 28 images per second, and an onboard model tracks exactly where the bristles have — and haven't — reached. When it spots a gap between teeth, the brush fires a roughly one-millisecond jet of mouth rinse straight into that gap, flushing out debris a bristle can't. Dyson calls the system Gap Optical Targeting.
That's a genuinely different philosophy from every timer-based brush on the market. A two-minute timer doesn't know where your brush went; it just counts down. The CameraJet knows which spots got skipped and steers you back to them.
Live Footage, Zero Storage
Pair it with the MyDyson app and you can watch live video from inside your mouth, with haptic warnings if you're pressing too hard or holding the wrong angle. Privacy-conscious buyers will note Dyson's claim that nothing is stored — footage is processed on-device or shown briefly, then deleted. The 3-in-1 dock stores the brush, charges it, and refills its rinse tank at the press of a button.
What $499 Buys You
The box includes the refill dock, charging cable, two brush heads and a travel case — Engadget notes that's roughly $100 of accessories by themselves. Three modes ship standard (brush-and-floss, brush-only, floss-only) with Gentle, Variable and Deep Clean intensities, and Dyson's variable sonic oscillation is engineered to avoid the brief "stalling" cheaper sonic brushes suffer against hard enamel. Early hands-ons (PCMag tried it at IFA on model teeth) came away impressed by the concept and unconvinced anyone needs it.
Verdict: Who Should Actually Buy It?
Honestly? Most people don't need a five-hundred-dollar toothbrush — a solid sonic brush with a timer covers the fundamentals at a fraction of the price. The CameraJet makes sense for two specific buyers: people who genuinely struggle to floss consistently and want the machine to do the targeting, and early adopters who'll pay for the novelty. It's sold via Dyson, Amazon and Best Buy in colourways like Ceramic Pink and Ceramic Ultra Blue — official Bangladesh availability is still unclear, so grey-market pricing will likely decide local reality.
